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Consumers now select precisely how and after they work together with a brand – be it Web, TV, radio, mobile, print. They need to be reached with constant messaging across all of these factors and with messages that have in mind how different audience segments work together with content across totally different media. It will be important yet obscure how a client’s perceptions of a brand are formed and bolstered by the interactions she or he has with it by different media.
Helga Haberfellner, who studied with McLuhan, recollects that usually after making an outrageous statement he would say to his class ―Are you going to let me get away with that?‖ McLuhan wanted to provoke his students or his viewers to suppose threw things for … Read the rest