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With Coercion (1999), Rushkoff realistically examines the potential advantages and dangers inherent in cyberculture and analyzes market strategies that work to make folks act on instinct (and buy!) relatively than mirror rationally. The e-book needs readers to be taught to learn” the media they devour and interpret what is really being communicated. Since 2007, Rushkoff has partnered with digital artist Fee Plumley.

Essentially the virus will serve as a method of making self-repairing system…. The purpose is as a self repairing, crash resisting system, just like the way our bodies repair themselves. Biologically we’re the product of hundreds of microorganisms cooperating collectively. We can apply that type of pondering within the pc world. We are modifying the idea of a virus to serve us. In flip, technology shaped us … Read the rest