Defining an viewers segment by traditional demographics is okay for conventional media like magazines, newspapers and TELEVISION. The audience segments are nicely understood, but critically the audiences are passive, they eat the media.

Just because the capacity of the human mind to retailer, sort, retrieve and manipulate vast amounts of knowledge is being enormously enhanced via ever-smaller, ever-faster and ever-extra highly effective microprocessors, the reach of individuals is being immeasurably extended by means of fibre optic cable and satellite tv for pc communication to form ‘real-time’ networking of all computer systems.

There are related arguments towards facile idealism relevant inside Western societies. A reasonably up-to-date computer clone, pirated software program, modem and monthly connect charge may not signify a huge investment. But it excludes a fantastic many, as does the precise context of laptop culture. The result’s that the Information Highway has a decidedly middle-class look. Customers have a tendency … Read the rest