Effective communications require the active commitment and endorsement of senior managers. It is not enough merely to develop a ‘imaginative and prescient assertion’ or formulate generally phrases the values by which the corporate lives. Behaviour is what counts. Managers must be seen to behave in a manner that’s per the ethos they are promoting.

If we see us different and as ‘tribes’, other Nations will take our every thing because we are too busy outdoing, out besting, pulling each other down like crabs in a barrel, they will personal our every part, while we glance on in puzzlement as to who the authorities about our tradition are-but it surely is not going to be us the indigenous of South Africa. If one gets to have a holistic take a look at our cultural pictures or listen to our music and watch our dances, one is awestruck by this magnificent tradition, … Read the rest